Messenger has gained popularity in the marketing industry and for good reason too. Messenger marketing involves the use of automated software or chatbot builder that have the ability to push notifications more conveniently. Its popularity and advantages are evident as it is able to reach out to more than 1 billion people. As a marketing channel, the coverage is wide to help you to reach out to more potential consumers at the same time effectively. The following highlights ways messenger
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A chatbot is a computer program that is designed to provide an automated response similar to that of another human on the other end. They are designed to respond to text messages appropriately though this is dependent on the level of advancement of the program. Their convenience and efficiency are boosting and easing communication despite the absence of a real person. AI-powered chatbots take it a notch higher and boost the capacity for productive interaction. Forget the days when you
A brand is a unique design, symbol, sign or all these combined, that identifies a product by creating its image and differentiating it from the competition. Brand definition helps create a favourable image of a product in the mind of a consumer. Once a… Click To Tweet Brand Building Brand building helps create brand equity which makes a brand stand out from the competition and thus give it a commercial value based on how well it is known. Branding helps