It has been said that your success as an entrepreneur is dependent on your marketing and your mindset.
Your mindset is crucial and I will deal with it another time.
In this newsletter/blog, I am going to talk about marketing.
Quite honestly, you don’t have a business without customers, so I usually get clients to focus a lot on being successful at marketing.
Now you might be saying to me, but Deepti, I have a job in a company.
Even if you do, I hope you read on.
There is no company that doesn’t need its employees to have a marketing mindset and know how to get customers interested in their business.
And secondly, what about starting a part-time business on the side to make some extra money?
Also, if you are an employee looking for a job maybe some of these ideas can be adapted by you to get noticed by another employer.
Ideas to market your business
Make use of social media.
You can do this in many ways.
You can make use of paid advertising such as Facebook Advertising.
You can post on your own pages as well as to groups on Facebook, LinkedIn and others.
If you post you must be consistent.
And look for ways to engage with your followers.
Sign up on local directories.
You can Google your area and business directories and can add yourself on many for little or no cost.
Use your email signature as a marketing tool.
Then every time you send an email you are sending out a message about your brand and your offering.
Word of mouth / Ask for referrals.
It is easy to get enthralled with digital strategies, however talking to people still remains a great way to get business.
Some people have a target of talking to between 5 and 10 potential customers a day, depending on what their business is.
It is a good idea if you are going to use referrals to have a formal referral program.
Think of a way in which the person giving the referral as well as the person being referred could benefit in some way.
Email your subscriber list or database.
If you don’t have one then start developing one.
You can actually purchase lists, which a lot of companies do.
When engaging in email marketing your subject line / heading is so important.
It needs to be really engaging.
You can align yourself with other non-competitive companies that cater to the same customer profile.
You need to work out an offer that makes your strategic partner look fantastic.
And show your strategic partner how he or she will get paid.
Promote a discount
Get your business aligned with a charity.
Do work for the charity and get noticed.
Write blogs or guest post for someone who has a large audience.
Search engines love content and so do people who are looking for information.
Post blogs, articles, podcasts, videos and social media posts full of tips, resources and advice.
Do this consistently. The search engines (Google, Bing, Yahoo etc.) love consistency as well as content.
Post high value, excellent content to your audience to help them with their pain points so they begin to regard you as an authority and trusted advisor.
Host a free talk.
At the end of the session remember to offer your services to people who need more help.
Attend meet up or networking events.
Come away from every networking event with at least 10 business cards.
Spend 5 minutes with at least 10 people.
Introduce yourself by name and get their name.
Find out what the person does and how long have they been doing it.
Ask them what challenges they face and what problems they have that need to be solved.
Focus on the person you are talking to and look interested in them.
The person must feel they are your centre of attention and you really care about them and their concerns.
Within 2 days after a networking event make contact with the contacts you have made.